More social? More online video? More everything? You’ve come to the right place, my dear maximalist.
The THERAFLUENCERS
How do we drive sales of THERAFLU? By tapping into the intense loyalty for the brand and turning the love of THERAFLU into a strength of its own. To launch THERAFLUENCERS we pulled the coolest tweets we could find and shared the love for all.
The Science of Fast Relief
To see how fast their product really worked, Theraflu conducted a gamma scintigraphy test to measure absorption speed. While results showed that Theraflu absorbs 8x faster than a cold & flu tablet, legal opted to hold back this killer stat. So our brief changed: celebrate Theraflu’s speed, absorption, and efficacy without using a hard claim. Thanks to THERAFLU’s scientifically formulated formula, we still had a great story to tell.