“I saw the angel in the marble and carved until I set it free.”

-Michelangelo

Advertising may not be renaissance art, but at the heart of every project there’s a story waiting to be discovered. Whittling away at the brief until what remains is something that feels like it couldn’t have been any other way. Until someone points out that your tagline won’t translate equally well into six other languages. But such is advertising.

I started on my ad path in 10th grade when I was asked to analyze a print campaign for Budweiser. If I remember correctly, the ad had horses and not a lot of copy. But fast forward to 2007, and I’m a junior writer at Wunderman. Since then I’ve created campaigns for pretty much every healthcare client (from Abbott to Zoetis), with projects ranging from brand launches (Tezspire and Flonase Sensimist) to serving as lead creative on Theraflu, Abreva, Sensodyne, and on the non-health side: Amex Plenti, Comcast Xfinity, Barefoot Wines, Fanta, Philips, Helen Keller National Center and dozens more.

When I’m not writing ads, I’m an award-winning screenwriter, a definitely not award-winning tennis player, an up-and-coming home-improvement guy, a loving husband, and a proud dog dad.