Moderate-to-severe asthma isn’t a one-size-fits-all condition. But for the first time in history, treating it can be.
To launch TEZSPIRE, we highlighted the main thing that sets it apart. The ability to work across the entire moderate-to-severe asthma spectrum. Giving asthma sufferers from all walks of life the power to be their unique, spectacular selves. And taking awards at the London International Awards and MM&M in the process.
We launched the "Be You" campaign with the most awesome and eclectic cast of characters ever assembled. Yes, they all have asthma, and yes, they can all be exactly who they want to be without asthma telling them otherwise.
Here's our case study that took Bronze at the London International Awards.
Built on inclusivity, tezspire.com customizes content to reflect where people are in their asthma journeys. Here’s the case study that won MM&M Finalist honors.