How do you tell 100 unique audiences from fitness junkies to cat people, all suffering from allergies, that anything less than FLONASE amounts to incomplete allergy relief?

By serving them an incomplete (yet completely memorable) story.

For the first time in Google/YouTube history, we licensed popular videos from content creators our audiences were watching. Right as the video started, it stopped dead in its tracks, and hit viewers with a message just as they were wondering what the hell was going on.